I always imagine, that, despite best attempts not to, that I have back-fitted the data in some way.
ie I have fired a bunch of arrows at a tree, gone and painted a target round the best bunched arrows, then claimed what a great shot I am.
(Either that or just that trends in data often reverse for no apparent reason).
Obviously sometime there are good practical reasons - like spotting on spreadsheet that if you lay a load of high priced runners, then hedge any that dip to say below 20 in play you make a profit overall. In reality even if the trigger fires in a hedge when the price dips to 20 it may only get matched at 18 or 16 or lower, as it is in play and things are changing fast. This kind of difference is enough to kill a good theoretical system.